The Duncans News Letter

              The Tea Industry - A Statistical Overview

The Double Diamond Focus Towns

A new concept was borne at Duncans in 1999 – that of 'focus towns'. Which essentially implied the adoption of various important markets by different teams. The team would then device strategies to enhance and boost sales of Double Diamond in their adopted town . Some of the focus towns and the activities carried were:

 Mumbai: Double Diamond`s maiden foray into the mad market  of Mumbai was a glittering affair with a plethora of communication and the ace of Diamonds offer- an in shop scheme. For this scheme Double Diamond tied up with major food/grocery stores of Mumbai such as Foodland, Central Stores etc.

The regular customers of these outlets who were on the mailing list were sent an exciting mailer announcing the scheme and the glittering Diamond jewellery from Tribhovandas Bhimji Zaveri as prizes. Every time the customer bought Double Dimond from these outlets, coupons in her name were entered in the lucky draw. At the end of the designated period the draw was held and the sparkles given out.

Bangalore:  Garden fresh tea for the Garden City! The Bangalore launch was an affair to remember.with a road show that included a take-off on the huge Kuch Kuch Hota Hai hit- Koi mil gaya. There was also a range of communication – bus shelters, a press ad with the special Cinthol offer etc. To top it all there was a tie up with Foodworld- the chain of grocery stores, with an inshop scheme that was announced both in the press and in the store newsletter.

| The Tea Industry - A Statistical Overview || The Tea Times|| The DD ITF Junior Tennis Championship '99|| Shakti Relaunch || The Shakti HTS Success Story || The DD Focus Towns || Tea & Health || TEAm Duncans |